Thursday, December 15, 2005

ps3 to be sold at a loss

Sony is set to lose over US $1 billion on the Playstation 3 in the year following its launch. The report indicates that Sony may be willing to sell the console at less than the production cost - said to be around 54,000 yen (almost US $500) - in an effort to gain a significant share of the market. The expected move by Sony is similar to the plan they implemented with the Playstation 2, which initially sold at a loss before making up its profits with the sale of software in following years.

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